Field Investment Tool

Field Investment Tool (FIT)

Increasingly, we have found that our clients are putting a much heavier focus on the business and financial effectiveness of their field sales organisations. This is often a significant cost line in the P&L and even small changes can make a significant difference. FIT is a detailed planning tool that is overlaid onto an outlet database, and used to model different coverage scenarios, and to understand the resulting metrics.

Recently, FIT has been rolled out globally within one of the World’s leading Energy Drinks businesses, resulting in a step-change in a more variable coverage model (lower cost solutions for maintenance, higher cost solutions for opportunity outlets), which has in turn driven significant improvements in sales overhead ROI. Contact us to see FIT in action.