Range Modelling Tool
Assort is a comprehensive, excel-based range modelling tool that is populated with a combination of Nielsen market data, and internal sales and margin information. The tool allows the user to quickly and easily model different range scenarios based on shopper profiles and decision criteria, in order to generate a range that will deliver the best possible coverage of shopper needs within a given amount of space.
This tool has been applied in many food and non-food categories to help our clients to lead the category agenda and to achieve their objectives in range review. Contact us to learn more about Assort.