Case Study

Partnering a leading energy drink brand owner to implement a process and toolkit to deliver more scientific, financially-based field sales planning

Much of our client’s International footprint had been built through a relentless focus on in-store execution. They have built an enviable distribution network and the brand is now difficult to avoid. However, as their retail business matures, they felt that there was an opportunity to shift their route-to-market and field sales models around the world to deliver a more varied approach that would allow them to continue to find new, profitable distribution opportunities whilst maintaining their large base in as cost-effective a way as possible.

Sellex worked with the central Sales team in the Global Headquarters to build a detailed process and tool that was then rolled out globally, to enable local teams to plan their sales activities and overheads in a much smarter way.

Contact us to hear more about how we approach field sales optimisation.

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Asics
BAA
Bacardi
BBC Worldwide
bel
Birds Eye
Black & Decker
Britvic
BT
Coca-Cola Enterprises
Diageo
Disney Consumer Products
Dyson
gsk
Heineken
Hovis
Iffco
JTi
Kingfisher
Lucozade Ribena Suntory
Magners
Mars
Nestlé
The North Face
Pentland
Pepsico
Pepsico International
Premier Foods
Prudential
Reebok
Red Bull
S&N
Scotts
Sony Ericsson
Sorouh
Twinings
UB
Ülker
Vans
Walt Disney Home Entertainment
Wembley Stadium
Westmill Foods