Much of our client’s International footprint had been built through a relentless focus on in-store execution. They have built an enviable distribution network and the brand is now difficult to avoid. However, as their retail business matures, they felt that there was an opportunity to shift their route-to-market and field sales models around the world to deliver a more varied approach that would allow them to continue to find new, profitable distribution opportunities whilst maintaining their large base in as cost-effective a way as possible.
Sellex worked with the central Sales team in the Global Headquarters to build a detailed process and tool that was then rolled out globally, to enable local teams to plan their sales activities and overheads in a much smarter way.
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